NEW YORK: Popular American pancake house chain IHOP is coming to Pakistan to open its chain.
According to Bloomberg, the IHOP announced to open as many as 19 outlets in Pakistan in the coming years.
The first outlet of the International House of Pancakes, better known by the acronym IHOP, will be opened in Karachi by the end of 2019. The 18 other branches the chain is planning to set up will be opened across Pakistan within nine years.
The move to tap into the Pakistani market is a part of the American pancake restaurant’s “efforts to seek new revenue abroad”.
Dine Brands Global Inc, the parent company of IHOP, shared the news on Monday, revealing that nine of its franchises in Pakistan would be operated by the Gerry’s Group while the rest would be sub-franchised.
“Pakistan’s rapidly growing economy” was part of the reason behind opening branches there, Bloomberg quoted Dine Brands Chief Executive Officer Steve Joyce as saying.
In a statement, Joyce said that international development was a “major component of the company’s return to growth”.
According to the report, the pancake chain has recently bounced back with Joyce as the CEO following a “couple of dismal years”.