KARACHI: UC Browser, a product of the Alibaba Group, today announced it has hit the 400 million MAU (Monthly Active User) mark , a new milestone for the Asia’s NO.1 mobile browser according to 3rd party web traffic analytics service StatCounter.
Achieving such a firm base in emerging especially Asian markets, UC Browser is now on par with Twitter and Facebook’s Instagram which also surpassed 400 million MAU and is more committed than ever to providing industry-leading mobile Internet experience on a global scale. UC Browser is also the world’s No.2 mobile browser next only to Google’s Chrome.
UC Browser covers more than 30% monthly PV market share in the 1st quarter 2016 in Asia, surpassing Chrome, according to StatCounter.
Expressing his delight at the rapid growth of their user base, Mr Kenny Ye, GM of Global Markets, Alibaba Mobile Business Group said, “The increase in the number of active users is a validation of our mission to provide quality and convenient internet access to everyone across the world. We are devoted to offering curated local content and serving as the first window to the glorious world of internet for hundreds of millions of people around the globe.”
Redefine a Browser: From Tool to Content Aggregator
Now with more information generated and ever increasing demand of online content consumption, UC Browser is transforming itself from a tool into a content aggregator. It is upgraded to redefine the way people consume digital content, with more attractive and interesting local content to come. UC Browser recently launched UC Cricket for markets like India, Pakistan, and Bangladesh and is warmly received in those markets. Lots of local users logged into UC cricket to stay tuned with live scores and match highlights. Looking at the phenomenal response from the Indian market, UC Browser is further working on bringing more local content like music, videos and entertainment, giving its users a power packed, fast and fulfilling customized internet browsing experience.
Seeing the rise of global digital content consumption, UC Browser is doing more than its competitors and intends to play a bigger role in the trends, not only as a mobile gateway but also as a content aggregator. Increasing number of reported statistics show that the digital content has taken over the traditional media. According to the report based on interview with 200,000 internet users across 34 major markets by third-party research firm Global Web Index in late 2015, in 27 countries out of 37 countries, people are spending more time each day online rather than consuming traditional forms of media such as newspapers and television. “By learning from our big data, UC Browser knows its users better. I am sure UC Browser will certainly provide a new way to explore future digital world with our industry-leading technology and innovative ideas. ” Kenny added.