NEW YORK: YouTube has recently launched a messaging feature which allow viewers to share videos and chat with friends without leaving the mobile app.
According to the international media, the new ‘native sharing’ feature went live a few days ago for a small percentage of users.
Instead of having to forward a video to Facebook or copying and pasting links to email, users can start message threads from a new tab within YouTube’s mobile app.
Friends can also add new videos to the conversation thread in YouTube. They can then spread the feature to their friends by inviting them into conversation threads. Friends can chat about the shared video right inside YouTube’s mobile app.
They can also reply with another video. The message threads reside within a new tab on YouTube’s mobile app so groups can dip in and out of conversations and catch up on what they missed or add new videos of their own.
The move to create direct messaging is seen as a response to the rising popularity of other video sharing and instant messaging platforms like Facebook and Snapchat. As Snapchat and Facebook are chasing YouTube’s audience aggressively. Even Amazon jumped into the fight, announcing its own online video posting service.