ISLAMABAD- The Tablet marketing has continued to plunge and has declined more by 14.7% in first quarter of 2016 as compared to the same quarter of 2015.
Most of the major companies listed a decline in their market share though there is one hope, the upcoming slate makers such as Amazon and the giant, Huawei. Both enjoyed increases of 5421.7 and 82.2 percent, respectively.
Apple’s market share declined a bit to just about a quarter now with 10.0 million shipments. Samsung was noticeably far behind with 6 million shipments and a 15.2 percent share. Amazon and Lenovo are essentially tied at 2.2 million while Huawei is slightly behind at 2.1 million.
Other companies, including white-box manufacturers, establish for the largest share, 42.6 percent of the market. Overall, the industry saw 39.6 million in sales in the first quarter, down from 46.4 million of the first quarter of 2015.
IDC considers the price cut of the older iPad Air 2 and the introduction of the new 9.7” iPad Pro as two significant developments that will help Apple get a few more customers in the future. Samsung will continue to bolster its position as the last major “premium” Android slate-maker, while Amazon’s success comes in part due to its recognition.
Lenovo can do better if it fills in the gulf in price and performance points in this lineup while Huawei’s success can be attributed to its strong carrier relationships.
The main factor behind this plunge in tablet markets is that the customers are not interested anymore.