KARACHI: Government of Sindh with the cooperation of Reckitt Benckiser has launched a campaign to further the cause of a dengue-free Pakistan, TheNewsTribe.com reported.
Dr Shireen Narejo, Special Secretary Health Government of Sindh, along with Fahad Ashraf, Director Marketing Reckitt Benckiser, and Asim Saleem, representative from Plan International Pakistan announced the launch of “Dengue Se Paak Pakistan” campaign.
The announcement was made at a press briefing held in Karachi where the importance of undertaking proactive measures to reduce the incidence of dengue was highlighted.
This year, provincial governments are taking proactive measures at the grass root level to ensure reduction in the incidence of dengue in Pakistan, which has significantly increased in the last 5 years. In 2015 alone, 3,692 cases were reported in Sindh while KPK and Punjab accounted for 1,397 and 4,281 dengue victims. These cases were reported across urban cities as well as rural settlements.
The Campaign aims to reduce the incidence of dengue all over the country through a multi-pronged approach that will focus on a number of pre-planned activities characterized by a combination of innovative approaches to generate maximum impact and learning.