Zameen, Pakistan’s largest property portal, concluded its two-day Zameen Property Expo on Sunday. The annual event, arguably the biggest and most anticipated realty affair of the year, drew more than 45,000 people and saw developers, agents, buyers, sellers and prospective investors converge at the Expo Centre in Lahore for a productive weekend of information exchange, beneficial deals, and family fun.
On the first day, the chief guest, Pakistan’s top architect Nayyar Ali Dada, cut the ribbon along with Federal Minister for Railways Khawaja Saad Rafique and Zameen CEO Zeeshan Ali Khan to officially open the event.
Enem Estates Real Estate Consultant, Urban Developers, Royal Residencia, and Paragon City were among the prominent exhibitors at the show and Huawei served as the official mobile partner. The impressive line-up of over 60 exhibitors did not just consist of developers and agents but also established home management businesses including interior designers, architects, furniture retailers, energy solution providers, and many others.
The wildly popular ‘Wheel of Fortune’ continued to spin throughout, offering attendees an endless stream of appealing giveaways. Other exciting features, such as the photo booths, persistently attracted huge crowds and amped up the visitor experience. The final activity was a lucky draw, sponsored by Huawei. Winners took home amazing smartphones, power banks and Bluetooth speakers.
An extensive marketing campaign, including ad campaigns on national television, radio commercials, billboards and streamers across the city, was skilfully orchestrated by the Zameen team to ensure that anyone with even the slightest interest of interest in real estate converged at the Expo during the weekend. As the event drew to a close, a great deal of invaluable information had been shared and more than 100 deals finalised.
“We are so proud to have put up a property event of this magnitude,” said Zameen CEO Zeeshan Ali Khan. “After the raging success of Zameen Property Expo 2014, we were confident that this year, too, would be great. However, this incredible turnout has surpassed even our expectations. As Pakistan’s most trusted and loved property portal, we promise to keep hosting realty events of this calibre in the future.”