Washington: Motorola launched wooden rare cover for its flagship device Motorola Moto X for $100.
The company tried a new tactic in the competitive smartphone market by launching the Moto X with a customization process using the Moto Maker service.
When Motorola officially announced the handset it said it would allow customers to design and customize the device through the use of different color rear plastic cases and accent colors. The company also said it would offer materials other than plastic and it showed off rear cases made out of wood.
Motorola has taken much longer than it had anticipated to offer the wooden cases it showed off at the launch of the Moto X, but recently it has been teasing that the wood option was on its way. The company is no longer teasing now, as it has finally added the material as an option on the Moto Maker site.
If you’ve been holding out for the chance to design your Moto X with a back made out of wood, get ready to pay royally for that privilege. Motorola is charging $100 extra if you decide to choose wood over colored plastic and there’s currently a two-week wait for the all-natural option.
The Moto X features a 4.7-inch 1280 x 720 HD AMOLED display. The smartphone is powered by a 1.7GHz dual-core Qualcomm Snapdragon S4 Pro processor with Motorola’s X8 Computing and an Adreno 320 graphics processing unit (GPU). It ships with Android 4.2 but is upgradable out of the box to the latest Android 4.4 KitKat via an OTA update. It comes with either 16GB or 32GB of internal storage and 2GB of RAM.
Its camera capabilities include a 10-megapixel CLEAR PIXEL rear shooter with autofocus, LED flash, and the ability to record 1080p HD video. It also has a 2-megapixel front-facing camera for video chat,. The smartphone’s wireless connectivity options include 4G LTE radio, dual-band Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 4.0 with LE and EDR. Motorola ships the Moto X with a 2,200 mAh non-removable battery.
If you’d like to design a Moto X with the new wood rear case option, you can head over to the Moto Maker site and begin building the smartphone of your dreams.