SAN DIEGO, California: Modern findings likely to increase the effectiveness of anti-smoking campaigns worldwide after Mondays declared as the best day for smoke quitters.
The researchers observed the smokers from English, French, Chinese, Portuguese, Russian and Spanish worldwide by the online searches about smoke quitting.
Surprisingly, they found large numbers of clicked searches on Mondays by the smokers who are willing to quit their habit during the years of 2008 to 2012.
The results showed that people searched about quitting smoking more often early in the week, with the number of searches highest on Mondays. The number of searches on Mondays was 25 percent higher than the combined average number of searches on Tuesday through Sunday.
On Mondays, searches in English for information about quitting smoking were 11 percent higher than on Wednesdays, 67 percent higher than on Fridays and 145 percent higher than on Saturdays, the results showed.
Study co-author Joanna Cohen, director of the Johns Hopkins Institute for Global Tobacco Control, suggested that “campaigns for people to quit may benefit from shifting to weekly cues. We know it takes smokers many quit attempts before they succeed, so prompting them to try again on Mondays may be an effective and easy-to-implement campaign.”
Further research is needed to learn more about the reasons for these findings and how they could help boost quit rates, Ayers said, but the immediate message for smokers is straightforward: “If you’re a smoker, just remember: Quit this Monday. Everyone else is doing it.”
Study lead author John Ayers, of San Diego State University conducted the observation process which was published in the journal JAMA Internal Medicine on October 28.
These findings may lead to changes in the way health officials and providers design anti-smoking programmes across the work, the lead author concluded.