New York: A new study has suggested that most people using the social networking website ‘Facebook’ receive more interactions, such as ‘likes’ or being tagged in photos, than they give out on the site but majority of Facebook activity is carried out by a minority of users.
A new study entitled: ‘Why Most Facebook Users Get More Than They Give’, from Pew Internet, an American not-for-profit research firm, found that people ‘liked’ other Facebook members’ content an average of 14 times, while their own content was on average ‘liked’ 20 times.
Twelve per cent of Pew’s study participants, over the course of a month, tagged friends in photos, but then 35 per cent were themselves tagged in minimum of one photo. On average they sent nine personal messages and received 12. Forty per cent of them made a ‘friend request’, while 63 per cent received one in that time.
“Most Facebook users are moderately active over a one month time period, so highly active power users tilt the average.
Second, these power users constitute about 20 per cent to 30 per cent of Facebook users, but the striking thing is that there are different power users depending on the activity in question. One group of power users dominates ‘friending’ activity. Another dominates ‘liking’ activity. And yet another dominates photo tagging.”