LAHORE: Yoglicious, first frozen yogurt brand from UK opened in Lahore with aim to attract Lahories with its unique presentation and delicious test on M M Alam Road.
Yoglicious is collectively owned by the dynamic siblings Rabia Zia and Sobia Zia in partnership with David Williams, the director of Plas Farm, UK.
The Zia sisters are bankers and investors by profession with Rabia Zia being a prominent British-Pakistani politician. It is the passion for pure dairy frozen yogurt that led them to invest and bring Yoglicious to Pakistan.
While speaking at the occasion Rabia Zia said, “Yoglicious is a creation of Plas Farm from the Isle of Anglesey, Wales. Yoglicious Café offers pure dairy frozen yogurt with a wide array of waffles, pancakes, yogurt cones, yogbar, brownies, fresh juices and smoothies. Yoglicious is 100% Pre and Probiotic and includes the registered/accredited BC30 Probiotic live culture from Ganeden Labs, which is the licensing and development division of Ganeden Biotech.”
David Williams further added, “Yoglicious is the only frozen yogurt in Pakistan that is both Pre and Probiotic. Unlike froyos mostly available in the market, Yoglicious is purely made of fresh milk and zero powdered ingredients, which makes it Pre and Probiotic. The fats are killed at source which makes it fat free and healthy.
Plas Farm has a history of producing the highest quality products, and this has been recognised in the form of many awards over the years such as True Taste Wales, Great Taste Award Winner and National Ice Cream Competition Gold Medal. Plas Farm is credited for introducing frozen yogurt in UK and produces for leading frozen yogurt brands across UK and Europe.