Samsung Galaxy S4 to be unveiled in February

Korea: Just three days after Apple’s revealed its next generation iPhone 5, Korean giant Samsung will bring its new and latest device Galaxy S4 the Korea Times reported.

Samsung is ready to unveil the next Galaxy smartphone the Galaxy S4 at early next year’s mobile world congress in the Spanish city of Barcelona,’’ said an official from the firm asking not to be identified, Sunday. The new device is expected to hit shelves globally in March at the latest.

It’s not unexpected that Samsung is planning a follow-up to the Galaxy S3, which recently passed 20 million sales, since the company sticks to annual product release schedules. However, the timing of the Times article, which leans on anonymous sources, suggests that some folks in the Samsung camp are keen to make noise in response to the unveiling of its arch rival’s latest phone.

The article states that this is part of Samsung’s annual cycle, but it is interesting to note that the anticipated launch date for the Galaxy S4 is just nine months after the Galaxy S3 debuted. If correct (and it is still too early to be sure), that time-frame is significant.

Apple traditionally launches its devices later in the year, so Samsung’s move to bring its phones to market earlier hints that it wants its newest models to hit the market in the middle of Apple’s launch cycle, to maximize sales opportunities and avoid direct rivalry.

Indeed, to that point Samsung has lowered its sales expectation for the Galaxy S3. Despite selling 20 million devices within three months, it anticipates a further 10 million phones will be sold worldwide during the remainder of 2012.

That’s despite the Christmas season on the horizon, and it could be interpreted as an acknowledgement of the huge appeal of the iPhone 5; its chief competitor.

As for the upcoming Samsung device itself, an anonymous official told the Times the features “will be more than enough to curb Apple’s latest iPhone”

Be the first to comment on "Samsung Galaxy S4 to be unveiled in February"

Leave a Reply