The typically cryptic invitation said “It’s almost here”, sported a number 12— corresponding to the date of the event—and cast a large shadow of the number 5, a clue that the iPhone 5 is in the offing, Reuters reported.
Apple’s iPhone launches are among the most-watched events on the tech industry calendar
The screen of the new smartphone could measure 4 inches diagonally, one source has said. Previous iPhone versions had 3.5-inch display that has been held constant since the smartphone began selling in 2007.
Some analysts say the larger screen may be a response to rival Samsung Electronics, whose larger, Google Android phones have helped it become the world’s biggest smartphone maker.
The event will take place at San Francisco’s Yerba Buena Center for the Arts, the preferred venue for the unveiling of past products such as the iPad.
The new iPhone will hit store shelves in time for the crucial holiday season. Shares in the company edged 0.6 percent higher to $669.44.