SILK by Fawad Khan to launch on eid

By Hurma Khan Jul 27th, 2012 ( 3 Comments )

Lahore: After many celebrities-cum-designers and fashion designers-cum-lawn producers, Fawad Khan has also entered to the field of fashion designing and is set to launch “SILK”, a premium casual and semi-formal ready to wear clothing brand in collaboration with his wife and SILK designer, Sadaf Khan.

The one of the leading personalities of Pakistan showbiz and style arena, Fawad Afzal Khan is launching her brand SILK with his latest yet different collection on upcoming eid, which indeed a new direction apart from lawn focused craze. The debut collection will be launched at a two-exhibition in Lahore on the 4th and 5th of August at the PFDC in mall one.

Speaking about SILK, Fawad Khan said: “Having acted, modeled and been a musician, I am looking forward to this new entrepreneurial venture”. He said adding that, SILK was born when Sadaf and I decided to collaborate to make our vision, for women to dress in simple clean-cut styles in crisp fabric, a proper venture. With our brand, we have made a humble attempt to branch away from the lawn focus and instead pioneer a new focus on premium fabric promising exemplary quality in design and stitching.”

Sadaf Fawad Khan, the design force behind the SILK brand says: “For our debut collection, while most designs are based simply on their color and print appeal, we have also designed some with a more semi-formal flavor adorned with traditional and modern embellishments in celebration of the upcoming eid festivities. We hope this collection serves as a positive teaser for our brand which we will be launching nationwide, soon”

As the names speaks itself, the brand’s designs are solely based on the purest silk fabric and features a fusion of Eastern and Western styles and designed around the concepts of bright color palette, contemporary to the international color trends and print blocking in a way to highlight fabrics’ shine and softness.