London 2012 prefers art over machine: Pakistan’s handmade Olympics’ ‘The Albert’ football’

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Sialkot: It is surprising to know in such tech-savvy world, organizer of London 2012 Olympic decides to prefer art over machine while choosing football for official soccer tournament.

Famous German brand Adidas, the official sports kits and accessories provide of London 2012 Olympics, has chosen Pakistan’s handmade soccer ball ‘The Albert‘ for London Olympics.

The Adidas Albert is the official game ball for London 2012 Olympics, coming hand-stitched straight from the soccer-production capital of the world Sialkot which exports about 30 million balls a year, an estimated 40% of global.

Tom Cleverly, the Manchester United player who unveiled the ball at City of Coventry Stadium Speaks about Albert,

“The Albert certainly has a unique name and striking identity. It is like no other ball I’ve seen before and it is going to really stand out on the pitch. The ball looks youthful and that is what London 2012 is meant to be about.”

The Albert Ball

The Albert’ features a series of triangular panels that are thermally bonded together to ensure a true, stable flight path.

Covering each panel of the ball is a grip texture which supports boot to ball contact and enhances ball control. Beneath the outer surface of the ball are a woven carcass and a new bladder for increased air retention and reduced water uptake.

These balls are also available for public purchase on official London 2012 Olympics online store.












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