London: For an ordinary viewer of the Olympic Games, London Olympics 2012 is going to be just another Olympics Games. There will be participants taking part in various sports and winning medals.
And it is safe to say that London 2012 is going to be more or less like its predecessor, Beijing Olympics 2008 with obviously different results.
But there is one aspect in London Olympics 2012 that will make it completely different from others and that is the advancement in technology and especially in the social media.
If Beijing Olympics and London Olympics are compared in terms of technology then London 2012 is on the brighter side with more advantages than ever.
In these four years, technology seems to have traveled the journey of 400 years. Let’s start with the apparent and common observations. There were 4.7 billion viewers worldwide and now there are 4.9 billion viewers in the whole world. In Beijing Olympics, total hours of coverage were 2500 and in this London Olympics, total hours of coverage will be 5530.
In 2008, Twitter had less than one million users and now Twitter has more than 140 million users actively tweeting 24 hours a day. In 2008, tweets per day were over a million and now people all around the world send more than 300 million tweets per day.
That is just Twitter; Facebook facts and figures are far more interesting. In 2008, Facebook had 90 million users and now Facebook has 901 million accounts. And these 901 million people use Facebook actively.
Another social angle here would be video viewership. In 2008, only 13 billion videos were watched per month and now 43 billion videos are being watched per month by people online.
On a bit more technical side, 18.9 million people had smartphones in 2008 and now 106.7 million people use smartphones. And as far as tablets are concerned, there were no tablets in 2008 and now 43 billion people own tablets. And they not only own it, but make full use of their tablets as well.
So all of it only suggests one thing – this time London 2012 will have the golden opportunity to reach the wider audience than ever.