Nokia has decreased the price of its flagship smartphone in half in the US, just three months after its launch, in an effort to stanch losses in market share to rivals such as Apple and Samsung.
The cost of the Lumia 900 Windows phone has been reduced to $49.99 from $99 with a two-year agreement, Nokia spokesman Keith Nowak said on Sunday, Reuters reported.
Nokia’s phone is sold at AT&T Inc stores. Nowak said the price cut “is part of our ongoing lifecycle management, which is jointly done between Nokia and carrier customers.”
The spokesman also said a price cut is usual at this time in a smartphone’s life cycle, noting that Samsung has cut the price for its Galaxy S II, launched before the Lumia 900.
Once the world’s dominant mobile phone provider, Nokia was late to embrace smartphones, and has also been losing market share in less expensive mobile phones.
Featuring a 4.3-inch screen, 1.4-gigahertz processor and 8-megapixel camera, the Lumia 900 uses largely untried software from Microsoft Corp.
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