This deal is designed while keeping in mind the fact that women have different requirements as compared to men and these needs have to be addressed differently.
Realizing that women are an underrepresented segment of our society, ZONG has come up with Flutter which talks to women directly in their tone of voice. The package is available to all ZONG customers who can subscribe to it by simply sending “Sub” or “Y” to 369 via SMS.
After activation, subscribers will be able to enjoy 75 free minutes, 100 SMS, Flutter lounge and call block service.
Not only this, customers will also be given women specific gifts every month of up to 500,000 through lucky-draw. The subscribers will also be able to avail rescue call option by sending “Rescue” via SMS to 369.
Usman Ishaq,Executive Director Commercial of ZONG says, “Women make up 51% of the population. So we decided that we should introduce a package especially catering to this population segment enabling them to express themselves more than they do right now. As always, we have kept customers’ needs the top most priority while designing Flutter.
And I am confident that like our other offers; this too will receive a good response from ZONG users.”
ZONG, the fastest growing network of Pakistan, enormously widened its subscriber base during the year 2012. The cellular operator now has close to 17 million subscribers in the small span of 4 years.