Microsoft announced Windows Phone 8 and is all set to challenge Apple Inc’s iPhone and Google Inc’s Android devices.

Windows Phone 8 is the company’s latest version of its smartphone software.

The world’s largest software company said Windows Phone 8 would share core code with its forthcoming Windows 8 computer software, which means more devices and applications will be available for its phone users, Reuters reported.

Microsoft has not confirmed the launch date, but the software is expected to be introduced around October this year.

Windows 8 is optimized for touch and will work on tablets

Microsoft did not say when the new phone software, codenamed ‘Apollo’, will be released, or discuss any new features at an event in San Francisco.

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