Nokia was the undisputed heavyweight champion of the world when it came to making phones, Business Insider says in its analysis.
But situation is quite changed now. The company has already announced to fire 10,000 employees to cut costs as a desperate bid to survive.
The analysts say the changing scenario, a dark one for Nokia, is emergence of iPhone five years ago.
“Nokia’s problem is that the cell-phone market has become a “platform” market, in which third-party developers build apps that run on top of cell phones,” they say.
Though Nokia’s new CEO tried to radically change Nokia’s strategy by collaborating with Microsoft’s forthcoming entry into the mobile platform market–a new version of Windows.
But the plans failed with Apple, Samsung and Google have only gotten stronger.
Perhaps that’s why Microsoft may shock the tech world next week by announcing that it plans to build its own integrated tablet. Microsoft is just as far behind in tablets as it is in smartphones, and perhaps the company doesn’t want to repeat the mistake of depending on a dying partner like Nokia.