Helsinki: Samsung unveiled its latest smartphone—the Galaxy S3—with a screen size of 4.8 inch (12.2cm), 0.5 inch larger than its previous edition, S2.

Experts are of the view that the success of S2 is an important factor for the brand to become the world’s best-selling mobile phone maker.

“Definitely, we expect so. The level of interest from our partners has been bigger,” Won-Pyo Hong, head of product strategy at Samsung’s mobile business, told Reuters in an interview.

“We need to spend more on marketing to address consumer interest and to meet requirements of our partners,” he said.

“Samsung must make the most of a 4-5 month window of opportunity with the Galaxy S3 before Apple changes the game once more with its next generation iPhone,” said Geoff Blaber, analyst at CCS Insight.

Samsung said that the new Super Amoled (active-matrix organic light-emitting diode) display was 22 percent larger than its predecessor.

The development allows Samsung to boast it has a slightly larger screen than the 4.7 inch dimensions of the HTC One X, the top of the range model from its Taiwanese rival.

S3 is also significantly bigger than the 3.5-inch display of Apple’s iPhone 4S and the 4.3 inch screen of Nokia’s Lumia 900.

Samsung may have been influenced by the popularity of its phone/tablet hybrid, the Galaxy Note, which has an even bigger screen and has proved to be more popular than many industry watchers had forecast.

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