EMS partners in App World launch in Pakistan

By Yasir Ameen May 1st, 2012 ( 5 Comments )

Karachi: The smartphone partner, the strategic channel partner of RIM (Research In Motion) partners with Pakistan’s telecom operators to launch App World. BlackBerry App World™, the official app store for BlackBerry® smartphones, is now available for customers in Pakistan. BlackBerry users in Pakistan can now easily discover, download, manage, and enjoy a wide range of mobile applications available for their BlackBerry smartphone. BlackBerry smartphone users around the world download more than 6 million apps per day from BlackBerry App World and there are over 70,000 apps in the catalog today.

Babar Khan, CEO EMS said,” We are very excited to be a part of the App World launch in Pakistan”, he added “The BlackBerry App World storefront is a wireless application store that is available on BlackBerry® smartphones. It is designed to allow BlackBerry smartphone users with an environment to browse, download, and update third-party applications, and purchase applications using valid PayPal® accounts and credit cards. BlackBerry smartphone users can use the BlackBerry App World storefront to rate and share applications with other BlackBerry smartphone users.”

BlackBerry App World was launched in April 2009 in US, Canada & UK. The First App World telecom operator billing implementation went live in August 2010. BlackBerry App World is now available in over 130 countries, 14 languages, and is supported by more than 26 currencies and these numbers keep on growing.

About EMS – The smartphone partner: EMS is a UAE based smartphones company established in 2006. EMS – a strategic channel partner of Research In Motion – focuses on the delivery, implementation and support of BlackBerry Solutions. EMS is committed to add value by delivering 360 degree support services to mobile phone operators to drive data revenue and retain customers, making them profitable. EMS is also a BlackBerry Elite Alliance Partner. EMS is the region’s first smartphone company whose services are delivered through partnerships the company has with 90 mobile operators and 118 retailers in 54 countries from Middle East, Africa, CIS, Eastern Europe and South East Asia.