Karachi: Mobilink has revamped the persona of ‘Jazba’, its vibrant and spirited youth brand, which now aims for a more focused approach towards the individuality, passions, values, aspirations and potential of Pakistan’s youth.
The revamped persona of Jazba, was announced with the launch of a new brand
vision for the youth of Pakistan, i.e. *‘Juro Gey to Jano Gey’*, which is
based on the idea of ‘Unlocking the Unknown’, in other words committing to
one’s passion to discover possibilities. The launch was also accompanied
with the announcement of Atif Aslam as the new face of the brand, with his
persona and passion reflecting the redefined vision and brand attributes of
Jahanzeb Taj, Vice President Marketing, Mobilink, emphasized, “The Jazba
brand was launched as a tribute to values that are both personal and
universal emphasis. This revamp of our brand vision promises to now both
empower and enable the youth of Pakistan through the medium of mobile
communication. The youth of this country are the pride and future of
Pakistan, and the new Jazba promises to help them express their
individuality as a means of self-discovery and growth.”
Jazba now offers a multitude of superior offerings encased in one package,
thus, surpassing all previous offerings within Pakistan’s cellular
industry. The brand offers tremendous value-for-money to the young,
spirited telecom enthusiasts, thus gaining unprecedented advantages in
communications. It will continue to provide its subscribers with the best
user experience, with exceptional download speeds, uninterrupted service
distinct calling and unbeatable SMS rates.
The brand has also taken the lead by developing one of the most engaging
digital launches in Pakistan’s cellular history.