China launches trial version of 3D TV channel

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Beijing: China has launched its first three-dimensional TV channel on a trial basis.

State-run China Central Television launched the service Sunday, initially free of charge, with partners Beijing TV, Shanghai Media Group, Jiangsu TV, Tianjin TV and Shenzhen TV reaching China’s biggest viewing and advertising markets.

Viewers in the world’s largest TV audience now can watch the China 3D TV Trial Channel with a 3D TV, special glasses and a set-top box, Xinhua news agency said.

The channel is due to have its full official launch on January 23 to mark the start of the week-long Lunar New Year holiday, when Chinese traditionally travel home and watch special variety TV programmes together.

China has roughly 500 million TV sets, according to Xinhua, and now also is home to more than 500 million Internet users and the fastest growing movie box office in the world, up more than 60 percent last year to $1.5 billion.

 











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